I Love NY logo vector

I Love New York is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm of Wells, Rich, Greene under the directorship of Mary Wells Lawrence used since 1977 to promote tourism in the state of New York, including New York City.

The trademarked logo, owned by the New York State Department of Economic Development, appears in souvenir shops and brochures throughout the state, some licensed, many not.

• Introduced: July 15, 1977